Creative Specifications
- All ad units must launch a new browser window when clicked on
- Ads do have a "looping" limit of 3 and 15 seconds of play max per loop
- Ads are served via iFrame Ad calls
- All expanding ad units must be user initiated - click to expand, and must have a clear close out button for users to exit
- DFP is used to serve all Source Interlink Media Ad Units
- All sound must be initiated by a user click. Once clicked, sound may start
- Advertisement must have an always present, clearly labeled on/off button. (Some exceptions on prerolls)
- All rich media ads must have an alternate GIF version of the creative
- Source Interlink Media reserves the right to terminate a campaign at any indication that it is not being properly served
- For Doubleclick, please submit DFA Internal Redirect for all site placements, and DFA Standard (non rich media) tags for all HTML newsletter placements
- For all other ad tag units, please supply Javascript or redirect tags for all site placements, and non rich media or GIF/JPG with click thru for all HTML newsletter placement
Ad Creative Policy:
- Source Interlink Media has final approval for all ads with respect to editorial/creative content
- Source Interlink Media reserves the right to remove an advertisement from its web sites at any time for any reason
- Changes to an existing campaign must be received at least three business days prior to the change
- Any additional questions or comments related to advertiser specifications can be directed to traffic@sorc.com
Lead Time:
- 5 business days for standard creative
- 10 business days for Video and Preroll assets
- 10 business days for Rich Media and spotlight placements