Creative Specifications

  • All ad units must launch a new browser window when clicked on
  • Ads do have a "looping" limit of 3 and 15 seconds of play max per loop
  • Ads are served via Javascript Ad calls
  • All expanding ad units must be user initiated - click to expand, and must have a clear close out button for users to exit
  • DFP is used to serve all Source Interlink Media Ad Units
  • All sound must be initiated by a user click. Once clicked, sound may start
  • Advertisement must have an always present, clearly labeled on/off button. (Some exceptions on prerolls)
  • All rich media ads must have an alternate GIF version of the creative
  • Source Interlink Media reserves the right to terminate a campaign at any indication that it is not being properly served
  • For Doubleclick, please submit DFA Internal Redirect for all site placements, and DFA Standard (non rich media) tags for all HTML newsletter placements
  • For all other ad tag units, please supply Javascript or redirect tags for all site placements, and non rich media or GIF/JPG with click thru for all HTML newsletter placements