Our Audience

The SIM Automotive Digital Group is where millions go to find anything and everything automotive, including the lifestyles embodied in each of our unique markets.

Each of our leading car, truck, and motorcycle websites is a direct extension of a favorite American enthusiast magazine, with content that connects to each audience:

In-Market/Consumer Auto Websites

 

  • Group of 8 websites
  • Industry-leading Search Engine Optimization
  • 85% of website traffic come from search engine referrals
  • Unique Visitors consistently greater than Cars.com, Jumpstart Automotive Network, CarsDirect.com, CarDomain.com, and Autobytel.com

Enthusiast Automotive Websites

 

  • Group of over 50 websites
  • Segmented by automotive categories: Truck/Off-Road, Motorcycle, Performance/Domestic, Street Rod, Tuner/Import, Lowrider
  • 65% of website traffic come from search engine results for technical content

Lifestyle Enthusiast Websites

 

  • Group of over 15 websites
  • Segmented by lifestyle interest: Actions Sports, Marine, Home Technology, Entertainment
High Intent to Purchase a Vehicle
High Indices for Online Automotive Shopping
Motor Trend Automotive.com SIM In-Market Group
Name Comp% Index Comp% Index Comp% Index
Automobile Parts (s/online/6 mo.) 43.2 415 45.1 433 42.1 405
Automobiles - New (s/online/6 mo.) 48.7 457 48.8 457 48 450
Automobiles - New/Used (s/online/6 mo.) 58.6 380 57.9 375 58.2 377
Automobiles - Used (s/online/6 mo.) 41.3 419 39 396 39.2 398
Car Rental (s/online/6 mo.) 24.5 188 24.5 187 22 169
Insurance - Auto (s/online/6 mo.) 20.9 272 26.4 345 21 274
Loans - Auto (s/online/6 mo.) 12.2 510 15.4 644 12.3 516

Source: Nielsen @Plan, Fall 2009

Influential Automotive Enthusiasts
Websites that Deliver
  • SIM Automotive Digital Group of Websites
    • Premier websites and brands
    • 18 Million Unique Visitors (monthly average)
    • 93 Million Page Views (monthly average)